DEFINITION GOVERNANCE / 02

A shared language for metrics.

Systems nominal

Official definitions keep every question aligned to the same source of truth.

✓ APPROVEDFinance

Gross Sales

Total value of all orders before discounts, returns, and taxes.

SUM(SalesAmount)
#revenue#commerce
✓ APPROVEDFinance

Net Revenue

Gross sales minus discounts and returns, excluding tax.

SUM(SalesAmount - ReturnAmount)
#revenue#finance
✓ APPROVEDGrowth

Active Customers

Unique customers with at least one completed order in the period.

COUNT(DISTINCT CustomerKey)
#customers#growth
✓ APPROVEDGrowth

Repeat Purchase Rate

Share of customers who placed more than one completed order.

repeat_customers / total_customers
#retention